Real-World Testing Your Business Idea
If you are like me, there are 10 different business ideas behind your head.
But are you an entrepreneur or do you work inside a large organization, how do you test those ideas to consider whether they can actually land or not? On the 10th of January #WorkTrends Podcast and Twitter chat, I talked to Boris Goncharov, founder of Moosetank Digital Agency, a firm that helps startups and small companies to produce products.
It has been advised that he shared to anyone with big ideas and a lot of questions about how to start.
First of all, Boris says there is no time like the present time. I asked him what is the right time to test a business hypothesis. His answer?
“If you have any ideas and believe that there is value for the customers, then test it immediately. If you have free time, just start doing this.”
In other words, do not sit on your idea without taking action. “Thoughts come to many people at the same time, so if you do not try your thoughts immediately, then maybe tomorrow will be faster than you. They do not waste too much time,” he says.
It’s always a good idea to search your target market, but do not research yourself by doing more research. “The main idea is not to overwhelm yourself with the analysis, because you can only worry about information. You do not move forward. You do not move forward. You can actually try or try to design your business because you Much information is available, “he says.
Make your thoughts simple
Boris says that you do not need a complex business plan before jumping and start testing your thoughts. Press your thoughts on your essence and start from there.
“Most commercial hypotheses can be used in a very basic form. I think you can sacrifice almost everything except core feature, or core service. The only thing you need is your audience’s response. They are ready to pay for it. ”
Find your customers the easiest way to get your idea
When you are ready to launch your idea, Boris says, you should not waste your time in creating complex time or the right marketing material.
“There is no need to develop a complex platform with many pages and services, you can create something really quick like a single page, or an email sequence or a video campaign. The most important thing is that Your customers can give you their answer and a form of purchase. If they can buy your product, then you need a minimum. ”
Then, stick with your plan.
“The more you invest in your idea, the more difficult it is to get out. You can plan to spend a week on your website. [Plan] Do not spend more than $ 1,000 on your advertising campaign. You can bring unlimited efforts to any idea in the world, but your goal is to make a successful business. The first and foremost thing is that you have to be with the initial plan in your mind. ”
be honest with yourself
If your thinking is not panning, then say that you are spending more on receiving a new customer in the door than the payment of your product, it is okay to be honest with yourself. If an idea does not work, you can always go to your backup plan or your next venture.